social media marketing

Top 5 Social Media Marketing Tools for Online Marketers

social media marketing

Every Digital marketer knows the power of social media platforms. It can make or break a business. As you know that about 80% of business optimization are done with the help of Social Media. Presence of business in Social Media is much more important to remain in daily market trends. But with so many social media platform, the main concept is that how do you optimize your business on these social media platforms?

Whether If you are a fan of Apple, Android or Windows, there are many apps to do that and with different features that can help you organize multiple accounts for ease of access. Besides, these apps are smart enough to show you information on what’s trending, and how people respond to your messages.

To help you optimize your business via social media marketing strategies The BlackWeb listed out 5 of the best apps for social media marketing.

social media marketing

Hootsuite is a social forum management platform serving over 15 million users worldwide. It is available in five versions: Free, Pro, Team, Business, and Enterprise according to your Social media marketing. HootSuite is fully integrated and advance dashboard allows you to manage your activities on Facebook, Twitter, Instagram, YouTube, or LinkedIn account on a simple and impressive dashboard most social networks. This app has a simple and accurate dashboard with advanced workplace filters to improve social media performance. Some other features of Hootsuite include:

  1. A help desk for queries.
  2. A informative guide that shows you how to schedule a post, add a social network, check keywords/mentions, share content using Hootlet, and social media network.
  3. Social media courses where you can learn the basics of social media marketing to boost performance.
  4. Hootsuite allows you one dashboard to connect your Facebook or Twitter page and other dashboard to this forum.
  5. 30 days free trial for Hootsuite Pro plan for optimize
  6. Provide support for WordPress blog to increase visitors via social media marketing.

Sprout Social is a Software As A Services (Saas) with three main functionalities: Insights (Analytics), engagement and publishing. As a social media marketing tool, it aims to promote direct communication between people with business. It monitors the social conversation that leads to targets of potential customers, lets you perform tasks and manages a portfolio of a business from a single Social media marketing platform. The app has impressive features such as:

social media marketing
  1. Smart Inbox for direct communication
  2. Collaboration with many businesses and people.
  3. Publishing a post.
  4. Mobile marketing
  5. Analytics or insights.
  6. Monitoring social activity.
  7. Account Structure and Profile management
  8. Discovery of new feeds.
  9. Reports
  10. Social CRM


These features are available on the dashboard and are divided into six different sections with: Feeds Dashboard, Task, Messaging, Reports, Discovery, Publishing and Scheduling, and Integrations. These subjects area lets you know where your social profile stands letting you know and build your presence on social media platforms to approach your customers.

Buffer is a social media integration software that is used for scheduling your post, text, images, and photos to your Facebook, Twitter, Instagram accounts, and other social networks.

The online platform is available under four different plans- an Individual plan which is freely available, Awesome, Small, Medium, and Large. This social media marketing is Internet-based that allows you to create, schedule post and update all your social media account with a one single click. This app has got browser extension and seamlessly integrate with Chrome, RSS, and WordPress

Additional features of Buffer include:

social media marketing
  1. RSS feeds support
  2. Connectivity functions
  3. Team collaboration
  4. Analytics and insights
  5. Stats comparison
  6. Social profile sharing
  7. iOS and Android support
  8. Multiple posts and tweets
  9. 2-step account login
  10. Multi-media format sharing
  11. Customized scheduling
  12. Informative social analytics
  13. Profile management
  14. Standard buffering
  15. Agency/business planning
  16. Stats comparison
  17. 14 day trial for every plan
social media marketing

While other social engagement tools are for sharing and managing post content, Brandwatch is more of analytics. It monitors and collect data from the internet, Social media platforms, blogs, reviews, news about what people think about your services and products and delivers full analytics, insights and analysis

Brandwatch analyses insights data. It can also integrate with HootSuite and Spreadfast letting you use data on those applications for better social media marketing management.

social media marketing

As a social media marketer, SocialOomph allows you to manage all your social media accounts on one social platform. It has both free and paid version. The free version lets you manage up to five Twitter profiles while the paid version allows you to use other platforms like Facebook, LinkedIn, Pinterest and Tumblr. It is easy to handle and manage, enable URL shortening for share content and having got a keyword search feature and tracks the clicks you get on each URL to optimize social media platforms.

Neeraj Punta is a Founder/CEO of The Black Web loves to write about Tech and specialized in TECH Researcher | Blogger | Developer | Expert Reviewer | Hacker | Network Admin |Digital Marketer | Security Professional |